Cut Flower Care

Please follow these simple guidelines to prolong the vase life and enjoyment of your flowers.


Our range of gift bouquets are hand arranged and tied by our florists so they can be placed straight into a vase when received. 

When you receive your bouquet, open the box as soon as possible.  Lift the inner cardboard cone by the handles to remove your bouquet (and the cone) from the box.  The bouquet is secured inside the cone using elastic bands.   Open the cone to unhook the bands to remove your bouquet.

Check inside the outer box for the sachet(s) of flower food and any other gift items that may have been sent to you.

All bouquets are transported in a special water retentive bag that should be removed before placing the bouquet into a vase.  If you choose not to remove the gift packaging, do make sure that all the stems have access to water when in the vase.  If you prefer to maintain the shape of the bouquet, it is best to leave the elastic or string tied around the stems.


Before placing your flowers in a vase, we recommend that the stems are re-cut. 

For hand tied bouquets it is easier to re-cut the stems using a pair of sharp secateurs.  Cut about 3cm off the bottom of each stem at an angle of 45°.

Remove any leaves from the stems that would otherwise be under water in the vase. 

Always use a vase that has been cleaned with a mild detergent and thoroughly rinsed with fresh water.  This will remove any residue from a previous bouquet that could contain bacteria.  Such bacteria can block the vessels that carry water up the stem and cause your flowers to wilt.

Our flowers are supplied with a sachet of cut flower food. Dissolve each sachet in 1 litre of lukewarm water.  Fill your vase as required with this solution and arrange your stems. 


Your flowers will last longest if placed in a bright, cool location 18-22°C (65-72°F) but away from direct sunlight, draughts and radiators.  Avoid placing flowers near ripening fruit that naturally releases small amounts of ethylene gas that will cause flowers to age faster.

Check your vase at regular intervals and top up with fresh water as required. If the water looks cloudy or has developed an unpleasant smell, it should be changed following the vase preparation instructions detailed above. 


Why should I cut each stem at an angle of 45o? 

Making a slanted cut provides each stem with a larger surface area for taking up more water.  If the stem is cut flat, there is a danger that the cut end will rest on the bottom of the vase and this will make it difficult for the stem to take up water. When the stem is cut at an angle, the stem rests on the pointed end so the cut surface is always open to allow water uptake.

What is in the Flower Food sachet and what does it do? 

The flower food contains three active ingredients that work together to nourish the flowers and deter bacteria. 

  • Special sugars that feed the flowers and encourage buds to open.
  • Biocides that help to control bacteria, yeasts and fungi that are naturally present on the stems and foliage.
  • Acidifiers that help water move up the stems more easily.  

Are other vase additives effective? 

There are many myths concerning additional items and substances that are supposed to help sustain flowers in the vase, however, our tests have not found any that improve vase life. Coins in the vase do nothing and while adding lemonade or sugar might help flowers to open the absence of biocides in these products will tend to encourage bacteria that block the water carrying vessels. Aspirin will acidify the water and this may assist the movement of water up the stem but does nothing else. Bleach will treat bacteria, but the active ingredients of bleach are also toxic to the flowers, so using bleach is likely to kill, rather than protect the flowers. 

Should I smash 'woody' stems (such as roses) before placing in the vase? 

No! - smashing the stems will damage the water carrying vessels and the flowers are likely to wilt.  Cut the stems as described in the vase preparation instructions.